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I love this take, and I've heard people use the line "Instead of being the best, be the 'Ol Reliable' place."

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founding

Great thoughts! Don’t know how many times I’ve been to the “IT” place and felt disappointed because of all the hype. It wasn’t that it was bad..just not the greatest ever and no restaurant can be the greatest every meal anyway. I try my best to not let the hype get in my way and look for the things that would make it good or bad.

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Thank you for this, Brooks. Hits home in so many ways across all channels. Great stuff here!

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